Web Design and Online Marketing Tips

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Why you should build a design system

Global reaching companies such as IBM, Airbnb and Shopify have all turned to creating this visual language which enables them to keep their entire brand consistent and reliable. With the rise of design tools such as Sketch and XD, creating a design system has never been more seamless and quick to set up.

Conduct research to spend effectively when improving your product

So, you have yourself an existing website, service or application and you might be asked to find a way to improve the customer experience. You have plenty of ideas of where you could add cool features, make an area look more app...

Increase your conversions by having a
strong A/B Testing plan

Regularly doing A/B testing will allow you to come up with more accurate, research-driven assumptions about your users. Over time you will gather a better understanding of their preferences and how they move around your website.

System adoption – cms help and training

For a new tool to be adopted, it only needs to be easier to use than the tool it’s replacing. Usability measures how intuitive, efficient, and task-enabling an application is.

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