What is web usability?
Web usability is an approach to make a website easy to use on the front-end. The user should be able to intuitively relate the actions he needs to perform on the web page. A website with great web usability should deliver these user experiences below:
- Deliver precise information and give correct choices to your visitors in a clear and concise way.
- Remove any ambiguity regarding the consequences of an action such as purchase or cancel.
- Address most important or most profitable thing in the right place on your website.
- Optimise the codes to achieve fastest loading speed
Why is web usability so important?
Web users tend to find websites which have neat design and quick accessibility. With the evolvement of website design, visitors actually became less and less patient, that’s why they love using Google.
Here are the key benefits of delivering good web usability:
- Increased user efficiency, satisfaction and loyalty
- Higher revenues through increased sales
- Enhance SEO and PPC efforts
- Less complaint and reduced support costs
How can MVG help you?
With our expertise on expert website design and conversion optimisation, we have wide range of knowledge and experience on designing website which delivers great web usability.
We focus on many primary elements such as
- User interface design
- Navigation accessibility
- Call-To-Action design (e.g. “Buy” button)
- Content optimisation
- Loading speed
- Search engine optimisation
- And more…
Also, MVG is able to constantly test web usability on your website to determine which design works better for your conversions. For more information, please read our guide of conversion optimisation.
Contact us now for more information