Yates is the iconic ‘ALL-DAY-LONG’ high-street bar. Famed during the day for value food and drink but then transforming into a higher-energy party venue at night. A vibrant, energetic website was needed to connect with the customer and encourage table reservations, party bookings and brand engagement.
The Stonegate Pub Company, owners of bar chain Yates, wanted a new design matching their updated branding. Part of the work also involved providing the sites with additional functionality to allow better journeys for end users when reserving tables and booking group parties.
Using our custom booking CMS, and with the ability of integrating with several table booking system, a fresh new front-end was developed. This fully responsive solution allows user to efficiently view venue information such as contact details and menus, as well as reserve tables and parties. The ability to pre-order and pay online is also available through the website.
All of Yates venues are now launched with the new updated interface and functionality.
The venues manager can easily manage their content and keep track of their bookings. End-user feedback has been very positive.