Wise up to Waste
The North London Waste Authority (NLWA) serves nearly 1.9 million people. They help councils dispose of the 850,000 tonnes of waste that they collect every year.
To help raise awareness that by 2020 we need to recycle at least 50% of our household waste, and reduce the amount of waste we produce in the first place, as well as drastically reducing the amount that goes to landfill.
Communicate clearly that this will be better for the environment, and better for council tax payers and leave more money for important things like schools and care homes. We needed to deliver a clear message:
- Shop smart
- Waste less
- Recycle more
We took the client through our standard web design process for this project:
- Scoping and planning
- UX / UI Design
- CMS and core modules
- Content input
- Testing, training and launch
A fresh approach to increasing awareness around important environmental issues and the recycling of domestic waste in North London.