What is Google Adwords PPC?
As a great complement for long term SEO strategy, Google’s flagship advertising product - Adwords PPC, your ads will be displayed on Google Sponsored Links immediately. By specifying your desired keywords with the maximum amount you are willing to pay for each click, your ads will be triggered when a targeted searcher type in the keyword (or relevant keywords depend on matching type setting).
Benefits of Google Adwords PPC
- Unlike SEO, Google Adwords will get your website exposed instantly
- You are ONLY going to pay if someone clicks on your Ad
- You can set a specific budget for an advertising campaign as well as budget for a keyword
- Easy to measure the Return on Investment
Why can't I do it myself?
You can do it yourself, but it’s risky that you might end up losing money on it if you don’t have comprehensive knowledge about it. It takes a great amount of time on keyword research and you may not know how to choose the best keywords to target. As PPC professionals, we know plenty of tricks and skills that how to manage PPC campaigns, and we can help you track conversions and maximise your Return on Investment with our expertise and experience.
What’s the process to advertise on Google Adwords?
- Start knowing your business, get an idea what keywords suit you
- Keyword research to find variations for core keywords and refine them
- Choose most appropriate landing page for Ad
- Set up a new account and properly configure it
- Set up ad campaigns and ad groups and apply very relevant keywords into them
- Create ad copies with completely different concepts (for future testing)
- Manage, track and optimise the entire Google Adwords account.
Contact us now for more information