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our work
- Client:
- Luminar PLC
- Industry:
- Leisure
- Objective:
- Redevelopment of a tired and difficult website
- Visit them at:
- www.ukclubculture.com
UKClubCulture provides credible clubbing events for 13-17 year olds, staging top name artists, DJ's and entertainment in a safe alcohol free environment.
The previous UKCC website was well designed, but as a wholly flash based site, had proved unsuccessful in that it was difficult to navigate, manage and failed to capture the imagination of the target users. MVG was briefed to redevelop the site to create a credible and relevant website with more basic functionality and improved access to a variety of features, such as events, artists and galleries.
Our solution
- Clearly appealed to the target market
- Facilitated viewing and booking events and tickets
- Created a sophisticated gallery feature, with mobile features and access
- Improved the CMS administration, ensuring the site is constantly updated
- Drove traffic - over 600 new registrations within 24 hours of soft launch
