Web user data capture

A growing aspect of today's internet functionality is the ability to expand your customer database via online marketing tools. Frequently there is the opportunity to gather visitors details online through incentive driven promotions and forms. From the information received you can build profiles and potentially sort, filter and export user data for marketing purposes.

The Data Protection Act and your adherence to it has become an integral part of good business practice. MVG Media can help make sure you cover your legal obligations in safeguarding the valuable customer data you collect from your marketing activities.

Currently, the law states that:

1. You cannot transmit, nor instigate the transmission of, unsolicited marketing material by electronic mail to an individual_subscriber unless the recipient of the electronic mail has previously notified you, the sender, that he consents, for the time being, to receiving such communications.

For example, some of the high level guidelines we would provide to our corporate clients includes.

1. Providing a valid web site address within all subscriber communications to enable quick and easy communication between yourselves and your customers.
2. Data capture forms should state the specific need and future usage for the data.
3. Subscribers should be provided with a preferred form of communication check list, i.e. please contact me via post, telephone, sms or email.
4. Corporate policies governing the management and security of collected data should be developed and implemented.
5. All subcriber commuincations should provide opportunities for de-registration

If you would like to find out more about how MVG Media Ltd can help you to become compliant in your customer communications, please feel free to contact us.

Contact us now for more information