What is conversion optimisation?

Many businesses have their websites and receive large amount of traffic everyday because of the great efforts they spend on seo and ppc, but is the current design maximising online conversions? There are several approaches to improve conversion rate of your online business.  MVG focuses on testing to discover the best way to increase your website or landing pages conversion rates.

How will MVG Media optimise my online conversions?

With our expertise on website design and web usability design, we are aware of the elements that should be tested to optimise conversions. MVG Media uses Google Website Optimiser to optimise your conversion rate, there are two types optimisation can be conducted.

A/B split test

The theory is simple, just to test two web designs with completely different design concepts simultaneously. A/B split test conversion optimisation solution best suits small business or websites with low traffic.

Multivariate test

The conversion testing method is much more advanced than A/B split test. By specifying the critical elements on your landing page, such as Image, header and change them, “buy button”…etc, we can test all kinds of combinations simultaneously to determine which combination delivers the best result. Multivariate Test conversion optimisation solution best suits large business or websites with high traffic.

How to implement conversion optimisation test

You don’t have to worry about the code implementation process as MVG media will apply the best practice, and although different designs will be displayed evenly to your visitors, it doesn’t mean it will change the way that it is viewed by search engines. Multivariate test uses javascript which is ignored by search engines, and new design for A/B split test will be tagged as noindex to block search engine.

Want to know more about Conversion Rate Optimisation, please contact us.

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