This is a huge conference held each year at the ICC ExCeL, London. It’s hosted by Adobe who have provided our industry with some amazing tools for decades now.
We feel that time invested at Summit will pay dividends as we gain valuable knowledge and skills. We’ll hopefully already be where your peers and competition are trying to go.
Summit is where we discuss the latest trends and developments in digital marketing. We learn how to tackle our clients marketing and data issues and aim to come away with strategies that we can put to work immediately.
There were nine content tracks, covering areas such as personalisation, social, cms and many more. I got hooked on the personalisation track. I think once you start to get your head into a subject it’s best to stick with it and learn as much as possible. I came away buzzing with thing that we should be applying to our ecommerce solutions. It’s all about providing user relevant content to maximise conversions and sales. I’m sure we’ll get to apply what we learnt very soon.
Once we had absorbed a whole tonne of information across two days, it was far from over. The final evening was massive with big-name entertainment including a long set from Rudimental taking us into the small hours.